A Guide to Building an Emailing List
In today’s evolving world of digital growth and prevalent social media presence, email may seem to be an old-fashioned style of communicating with clients. Yet, it remains an effective tool to advertise and speak with a relevant audience. Now while building a substantial email list from scratch may sound like a daunting task, there are three effective tactics used by many to help get you over this hurdle. These strategies aim to create a relevant email subscriber base, allowing you to target your audience
Laura Lane
Regain Control Over Your Calendar with the '4 Buckets' Trick
• Strategizing time management and prioritization can help busy CEOs and managers remain productive. • Bill Gates utilizes a technique of 5-minute slots to ensure he completes all of his important tasks. • Tobias Lütke of Shopify employs the use of four bucket categories, accompanied with color-coding to better display his workflow. • Color coding can also be used to indicate breaks, family commitments, and workout times for balanced work/life activity. 500 words/ 2 min. read
Laura Lane
Why Understanding Workplace Personality Boosts Company Culture
• Workplace personalities can be broken down into 4 distinct types: Go-Getters, Loyalists, Career Builders, and Lifers. • Go-Getters are motivated by challenge and opportunity; Employers should provide them with chances to take on challenges and learn new skills. • Loyalists place value on stability and predictability; Employers should focus on providing clear paths for advancement. • Career Builders are always looking for new opportunities; Employers need to offer challenging work assignments as well as
Laura Lane
Unleash the Potential of New Managers with Leadership Development
Laura Lane
Do personal stories help or hurt your business?
SUMMARY Telling personal stories is an effective way to engage customers and humanize your brand. Make sure the story relates to your company's values or mission. Use HubSpot's guide to business storytelling as a resource when crafting stories. Personal stories do not have to be about you—they can be about your customers too. When done well, telling personal stories can help you become known for what makes your business special and attract ideal clients. ~ 665 words / 3.5 minute read
Laura Lane
Why Serving Your Community Can Grow Your Business
SUMMARY • Engaging in community service builds a positive reputation, encourages staff retention and loyalty, and amplifies core values. • Serving your community may help you hire and retain employees who are a better culture fit—younger generations of jobseekers want to find fulfillment in their work. • When picking partners for community engagement, choose those that align with your company’s core values and areas of expertise. • Businesses should be creative in their approach and enjoy participating in
Laura Lane
Boost Your Productivity with These Practical Habits
SUMMARY Batching tasks allows you to group similar tasks together and focus on them for a specific period of time, improving concentration and allowing you to monotask rather than multitask. "Eating the frog" is a productivity hack that prioritizes the most difficult task first, leading to feelings of accomplishment that can carry over into the rest of the day/week. Automating your attention by turning off notifications, putting your phone on silent, and using online scheduling helps avoid
Laura Lane
Attention CEOs: Workplace Culture is Your Biggest Asset
SUMMARY CEOs agree that workplace culture is their most powerful asset, yet it ranks low on their list of priorities. According to research, a great culture affects reputation, hiring and employee retention. Mark Miller suggests leaders start by making space for hopes and dreams, amplifying vision and values often, and adapting the aspiration as needed. Systems like polls and surveys can help monitor the health of an organization's culture. 586 words ~ 3 Minute Read
Laura Lane
3 Qualities Successful Business Owners Share
SUMMARY Good leaders have the ability to share a clear, compelling vision that attracts top talent and serves a greater purpose. Great leaders are capable of adapting to change and leveraging diversity while creating an environment of psychological safety. Business owners who build authentic relationships with their peers, team members, customers, and partners make better leaders Developing skills related to personal and professional growth can help small business owners innovate around challenges and
Laura Lane
How Small Businesses Can Use Technology to Thrive During Economic Uncertainty
SUMMARY Globalization and online platforms revolutionize small businesses, enabling local reach and global growth through smart marketing. Small businesses can overcome obstacles by leveraging platforms like eBay, Amazon, and Etsy to increase exposure and consumer trust. Online reviews drive improved marketing strategies and customer satisfaction, saving businesses time and money.
Laura Lane
