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Since 1948, the Genesee Valley Penny Saver has been bringing our advertisers messages to our ever-growing readership. We continue to win state & national awards for our advertising designs and even more important, we've been recognized with the Gold Standard Award from Circulation Verification Council which has us ranked first in New York State for market penetration, readership and advertiser response. Our Mission is to ''reach your customers through advertising, direct mail, printing and promotional products.'' Through our other divisions, Penny Lane Printing, Penny Lane Promotional Products and the Penny Express, we offer a variety of ways for you to stay in touch with your customers and grow your business. And you'll love the service and personal attention our talented staff provides.